The Ecosystem The Garden The Mighty Oaks The Forest The Framework The Stewards

A gift — for coaches & consultants

A framework rooted
in nature's principles.

The Deeply Rooted Business Model© is a free, open framework for building a coaching or consulting business that is more natural, more aligned, and more life-giving — for you and for the people you serve.

Access the free worksheet →

Licensed under Creative Commons. Free to use, always.

The Roots

The Roots

The Trunk

The Trunk

The Branches

The Branches

The Leaves

The Leaves

The Fruits

The Fruits

The Roots

The Roots

The Trunk

The Trunk

The Branches

The Branches

The Leaves

The Leaves

The Fruits

The Fruits

What most frameworks get wrong

They tell you what to build
before asking who you need to be.

Most business frameworks hand you a strategy before they ask you a single question about yourself. They assume that what worked for a SaaS company, a personal brand, or an e-commerce store will work for a deeply relational, service-based practice.

It doesn't. And most coaches and consultants spend years following advice that was never designed for how they actually work — or who they actually are.

The Deeply Rooted Business Model© starts with you.

The Deeply Rooted Business Model©

A more natural, aligned,
and life-giving way to do business.

The model mirrors the natural growth of a tree — roots before fruits. Every part of your business corresponds to a part of that tree. And just like a tree, every part is connected. Nothing grows in isolation.

In this model, profit is not the goal you chase. It is the natural byproduct of a healthy, well-tended business.
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Two models, side by side

Most of us are following a model
we never consciously chose.

It came from hustle culture, from business school frameworks, from watching others grind. And that inherited model has been quietly running the show. Here is what each model actually looks like in practice.

Traditional Business Model
Deeply Rooted Business Model©

Linear

Plan, launch, deliver, repeat. Growth is expected to be constant and predictable.

Cyclical

Root, grow, harvest, rest. Growth is seasonal, accounting for long-term sustainability.

Siloed

Marketing, sales, delivery, and wellbeing are viewed separately and managed in isolation.

Interconnected

Everything is part of one ecosystem. Offers, clients, community, and personal energy nourish each other.

Performance-based

Success is measured by output, status, and profit. Hustle dominates, usually at the expense of wellbeing.

Presence-based

Success is measured in wellbeing, alignment, and profit. Depth and quality of connection are prioritised.

Fast Growth

Quick results, rapid scaling, aggressive revenue goals. Short-term gains first.

Steady Growth

Slower growth that compounds over time. The founder's capacity is considered before scaling.

Extractive

Maximises output and accumulates profit, often at the expense of the founder's sanity.

Regenerative

Focused on replenishment and renewal — of the founder, their clients, and the broader community.

Parts of the tree

Five parts. One living,
interconnected system.

Your business is not a machine. It is a living, breathing tree — one that grows in cycles, depends on its environment, and produces fruit as a natural result of being well-tended. Every part of the framework corresponds to a part of that tree.

Knowing your value

The Roots

Identity & Values

Your roots are your identity and values. They are the anchor beneath everything — every client you choose, every boundary you hold, every price you set. When your roots are clear, you make decisions from integrity. When they are unclear, you make decisions from fear.

Creating your value

The Trunk

Value Proposition

Your trunk is your core value proposition — the clear, direct translation of who you are into what you do and for whom. If your roots are your why, your trunk is your what and your who. Without it, your offers have no solid structure to grow from.

Delivering your value

The Branches

Core Offerings

Your branches are your offers — the different ways your value is expressed and delivered. A rooted offer is not just something that sells. It is something that serves the right person, at the right stage of their journey, at the right level of commitment.

Capturing your value

The Leaves

Visibility, Marketing & Sales

Your leaves are the channels through which people find you, come to know and trust you, and eventually invest in your work. Visibility does not mean being everywhere. It means being consistently present in the right places, in the right way, for the right people.

Stewarding your value

The Fruits

Results, Revenue & Contribution

Your fruits are the impact you create, the revenue that sustains your mission, and the ways you give back. Profit is not the purpose. It is the evidence that the ecosystem is working.

Who this is for

Regardless of where you are —
this model meets you there.

This framework is designed for highly relational, service-based practitioners — coaches, consultants, facilitators, and mentors — whose presence, wisdom, and way of being are the product.

If you are newer to coaching or consulting

Your foundational blueprint.

This model takes your abstract ideas and gives them tangible structure — moving you from "what if" to "what is." It breaks the daunting task of building a business into manageable, meaningful phases, so you always know what to focus on and why.

If you are more experienced

Your diagnostic tool.

A mature business develops blind spots. This framework helps you audit every layer of your business, identify what needs attention, and scale in a way that is sustainable — not chaotic. You will leave with clarity on exactly what to prune and what to grow.

Ready to map your deeply rooted business?

The worksheet is free.
Start today.

The Deeply Rooted Business Model© worksheet is a living document — not a one-time exercise. Work through it in order. Aim for honest answers, not perfect ones. What you write becomes the foundation for everything you build going forward.

Access the free worksheet →

Licensed under Creative Commons Attribution-NonCommercial 4.0 International · Free to use, always.